Don’t Sell Yourself or Your Book on Social Media – Ever!

Social Media Strategies

DON'T PROMOTE YOURSELF

Example: My book’s available. It’s .99 cents today. Here’s the LINK to Amazon. Very few people can promote themselves over their social media channels and not come across ‘salesy’. There will always be exceptions, like celebrities, and big marketers, and the very charming will get away with it. For the rest of us, family, friends, and our existing fan-base may support our sale, but the general public does not bite; you have not developed credibility or trust with them. There is a way around that.
Someone else can promote you, and it will usually come across as promotion, not a sale.

WHY DOES PROMOTING OTHERS WORK?

If someone has built up their social media accounts over time, building credibility and trust with their audience, it will not matter if their fans number in the tens or the thousands. When they promote someone else, they effectively lend their credibility and trust onto the person they promote.
Their audience understands that their trusted promoter is vouching for you.

GIVE TO GET

If you want others to promote you; you have to promote others.
The good news is that there is no limit to the amount of people you can promote, nor how many times you can promote them.
An added benefit is that those who promote others often tend to build credibility and trust faster with their own audience.

Try this exercise this week.

To see more activity in your accounts and to create a culture of positive promotion, reach out to another author whom you admire with a similar audience as yourself.

• Agree on 3 times that you will promote each other.
• Agree on that just after those promotions you will each go into your own accounts and show gratitude for that promotion.
• Keep it going weekly.
• Add 1 extra person a week for 4 weeks.

That little extra consistent energy in your accounts should help trigger the algorithms to display your posts in front of more people.


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About Catherine Saykaly-Stevens

Catherine Saykaly-Stevens of TheNetworkingWeb.com is an author, speaker, and trainer – a social media Consultant who specializes in Audience Growth and Extraordinary Fan-Engagement. She mentors entrepreneurs, authors, speakers, and coaches on how to grow their fan-engagement deepening their connection to their community to ultimately lead to audience growth, influence building, and sales conversions. She does that with one-on-one consulting and the Social Media Quick Results Programs. Catherine is also on the Social Media team of the Evolutionary Business Council (EBC) with a collective reach of 250 Million people and is the co-host of two online shows: ‘EBE-Live’ and ‘Social Buzz U’. She is also the Social Media Expert in residence for the Canadian Authors Association (CAA).

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