1. Failing to research marketing best practices
Email marketing (newsletters, book promotion services) is often overlooked or ignored as a marketing strategy. Start growing your email list now. MailChimp is an excellent and free option for up to 2,000 subscribers.
Contact your local brick and mortar stores and indie bookstores to get your book on the shelf. Shrinking shelf space is becoming more of a challenge for authors. It’s difficult to get your book on the shelf alongside national best sellers, but it doesn’t hurt to try.
Get your local paper to review your book. Reviews can do wonders for your reputation as an author. If it’s not one of your favorite authors or a book series you’re dying to get your hands on, reviews are often the way readers decide if they want to spend the money on a book.
Use social media to promote your books. Facebook, Twitter, Instagram—whatever it takes to get the word out and get people talking about your books. Be careful to have a balance —don’t spam people with your latest book launch. But don’t hide it either. Build a presence before you publish your riveting romance novel, and your fans will be counting the days until the steamy title is available for their consumption.
Read the entire article in the September issue of OPAL magazine!